Friday, June 22, 2012

benefit's glamouriety film

Benefit Cosmetics in Glamouriety - the UK Premiere!

If you had been following my Twitter feed on Monday night, you may have seen some rather bizarre tweets from BAFTA House when I attended the UK premiere of a film - oh yes, a film! - by Benefit Cosmetics. It totally wasn't a conventional night by any stretch of the imagination. I mean for starters, when have you ever heard of a brand creating a 45 minute film about their brand before? Never. But, this is Benefit and they don't do things by halves. Having founded the brand over 40 years ago, Jean and Jane Ford wanted to tell the story of Benefit in the only way they knew how - in a glamourous, feature length film. BAFTA House soon very quickly filled with friends and family of Benefit, it really was a true honour to be there.

The film features so many amazing Benefit in jokes including a sketch with the rather hunky Dr. Feelgood - which was much to the crowd's rapturous applause! There was a song by the original "show girl" *wink wink* who Jean and Jane made the first ever Benetint from rose petals for - and one of Benefit's first ever and still most loyal customers, a cross dressing farmer. I found myself grinning, laughing, crying and thoroughly enjoying every minute of the 45 in which it was screened. It was perfectly made, absolutely hilarious and a real credit to the company. I left after a very glamourous party with feathers in my hair and a smile on my face "laughter is the best cosmetic so grin and wear it!" feeling so happy to have been a part of it and inspired by the brand and it's story.

It's been created as a new training film to show employees of Benefit and people involved with the brand, so i'm not sure if you will get to see it unless you are involved, but i'm sure Benefit will find a way of getting it online somehow! The video i've embedded above is also a secret youtube link so you can only view it here guys! Not available otherwise on their channel. Make sure you watch it because it's hilarious and I'm telling you now, not like anything else you'll see from a cosmetics brand!

I'm going to leave you with a little quote that Jean and Jane told me face to face when meeting them on Monday (what an honour!) because after I told them I was a beauty blogger, they both said in exclamation: "you have the best job in the world!"

Love, Zozo

Disclaimer: I was invited along as a guest of Benefit but not compensated for any feature - I had to share that trailer with you! Lots of the images in this post are courtesy of Benefit. 


  1. Oh wow oh wow!!!!!! i would have LOVED to have been invited! Benefit is my all time favourite beauty brand!! You are so so so lucky that you got to meet Jean and Jane! Thank you for sharing this with us! What an amazing night it must have been!!!!

    Jen xxx

  2. Awww thats so awesome! I love it when brands go all out and this is all out and over the top! Incredible. I love Benefit and would HAPPILY watch a 45 min film all about the brand and makeup. It looks hilarious! x

  3. Wow the Benefit gals looked so pretty, as did you Zoe! Thanks for sharing!

  4. Looks like such an amazing night, everything looks so glamorous! x
    Dreams and Dresses

  5. I would love to see this! It looks amazing! You're so lucky!Come hand have a look at my recent review and a huge primark and boots haul is upcoming!

  6. I don't know if I'm being really thick, but where is the link to watch the full 45minute feature? I couldn't find it!

    Cheers x

  7. the video looks amazing! is that zac efron i spy? or a lookalike haha! I love benefit and I love how they have done something like this!

  8. I was one of the showgirls at Glamouriety! (just noticed I'm in one of the pictures above haha) I saw you there but didn't get a chance to say hi. Pleased you enjoyed the night, it was great fun! Can't wait to blog about the whole experience.

    Beckie x