first look: benefit and diet coke collaboration

Friday, January 20, 2012






Diet Coke and Benefit Blogger Launch - January 2012

Earlier last week I was invited down to Benefit Spitalfields (a gorgeous little haven hidden away in the city!) to find out all about the Benefit and Diet Coke collaborations. When I know about things like this, notably the Models Own and Diet Coke collab most recently, I don't like to scour the Internet to find out what the offer is beforehand. I prefer to arrive, and be surprised by what it is - that way I feel like I would react the same if I were in store and had spied it. I really loved the Models Own and Diet Coke collaboration because it was really great to see a different product from Models Own showcased. With that in mind, I got on the circle line up to Spitalfields to find out what the offer was.

I think most of you probably know by now what the offer actually is, but just in case you're not sure it's £5 off Benefit for online purchases over £20. My initial reaction was 'Ooh that's good!' because normally, these kinds of 'money off' vouchers are usually either rubbish, or difficult to actually get to use. This is really simple, you just pick up a special pack of Benefit Diet Coke and the code is on the inside. Easy.

Now if you're a fan of Diet Coke (oh hiya! i am!) you might be familiar with the Diet Coke 'girls' - the puppets used to personify Diet Coke in their advertising. I remember them mainly from the Diet Coke sponsorship of Ugly Betty! For this Benefit collaboration, they've undergone a little transformation into one of three personalities - Fashionista, Rock Chick and Romantic. A little bit of everyone! I know what you're thinking, that I obviously went for Rock Chick? Well, I didn't! I immediately loved Fashionista because of those gorgeous bold vibrant purple eyes! How beautiful? The lovely ladies at Benefit gave me a mini makeover into the Fashionista look, take a look at the gorgeous look they created:









































The central part of the looks are centered around the three different Benetints. These are used on the lips and cheeks of the girls and create the main part of the look. With the £5 off voucher, Benetint for example is just £19.50 from £24.50. A great saving and definitely worth the money because these babies last ages!

If you want to see a little footage from the Benefit launch, check my latest youtube vlog and subscribe to my channel!

What do you think of this offer? Are you going to buy any Benefit with it? Have you been inspired to create any of the Diet Coke looks? Let me know.
Love, Zozo 
x

Disclaimer: The event was courtesy of Diet Coke with Benefit and all products featured unless shown in store context were provided for me for review purposes and were not paid for. This does not affect my opinion and never stops me sharing a bargain with you!

12 comments:

  1. I wish I drank Diet Coke! Normal Coke never has awesome deals like this! I think I'll be digging out Posietint as I haven't used it in forever to recreate the Romantic look. x

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    1. it's true actually normal coke never seems to do collabs! get on the diet coke hehe xx

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  2. I adore the Shorditch store, it is absolutely lovely in there!

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    1. yeah totally agree! i never been in there before and was like...wow..amazing! x

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  3. I could literally live off Diet Coke, but the puppets they use for their adverts freak me out a little bit.

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    1. haha! i actually like them, i think they're cute! but yeah so could i! x

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  4. I love Benefit, practically all I use! This event looks amazing!

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    1. it was a bit like being in Benefit heaven, i was totally honoured to be invited! x

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  5. I love Benefit anyway but that offer is good and easy to use. Good time to order methinks. The puppets are really cute too x

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    1. yeah totally agree, £5 off is a good deal!x

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  6. I love the saving, but I'm not too much of a benefit fan, don't get the hype! I like the tints, but everything else is a bit :/ for me.

    http://lucyywrites01.blogspot.com
    Lucy
    x

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    1. yeah totally fair enough! it's not always for everyone :) the tints are a staple though! x

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