magnet nails and nails inc event

Monday, October 31, 2011
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Nails Inc, South Molton Street London. A/W Blogging Event.

About a month ago now I headed off to South Molton Street to the flagship Nails Inc store for an evening with Nails Inc - mostly to learn about their magnetic polish but also to discover the store and all the shades available from Nails Inc. I know there are a lot of magnet nail styles around at the moment - I know of Nails Inc, FashionistA, 17 and Filthy Gorgeous - and I genuinely don't think the Nails Inc one is any different at all, with the same wave magnet and the same shades as a lot of other brands that are cheaper, so personally I wouldn't really buy this, and just because you can buy the same thing from Superdrug brands such as FashionistA for just £6 I wouldn't really recommend you spending £13 on it either. Why spend double? But they have a gold one, which I haven't seen from any other brand so that one may be worth the purchase and to be honest with you was the one I was by far the most interested in. When given the option of having a manicure at Nails Inc, I instantly plumped for the gold but was told straight away I wasn't allowed the gold shade, only the purple or silver. Which I found odd, their reasoning being that they had no 'samples' of the gold in store, but I had a snoop around and found them on the shelf having already been sampled and ready for manicures... So i'm a bit baffled by all that. Also no one that left the event was given the gold shade to take away and play with. :/. Anyway, having already tried the FashionistA polish a month earlier I plumped for the exact same shade that I already have, the purple.

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^ lots of testers. has anyone tried the gold?

It's very pretty. I can't really explain much else because it's already been talked about a million times. The magnet is the same, it has the little edge where you balance it on your finger and that creates the wave. The one thing that was nice about this event was being able to have someone else do the manicure for me! Because I knew about it all already and wanted to try something different, I asked her to do the wave sideways - contrary to the way the wave is meant to sit. I really like it like this! What do you think?

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The rest of the launch was really nice, I got a chance to nose around at all of the shades they own and get a real indepth look at the brand and the branding. They have a lot of gift sets at the moment what with the lead up to Christmas 'n all that. One that particularly caught my eye was The Show Stoppers, which retails at just £15 for five little miniature bottles of Nails Inc in the best Christmas party shades. I really liked this and thought it would make a lovely gift.

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Some things that also please me in life include alphabetisation and also colorisation, so I was very aesthetically pleased to see a 'wall of nails' all ordered by colour. Oh the joy! One thing about Nails Inc polishes is that they do look absolutely gorgeous, especially when lined up on a large scale like this! Jen and I loved looking at it for a prolonged period of time, picking out ones we liked and 'ooh-ing' and 'ahh-ing' over the beautiful shades. Colours are a big thing that Nails Inc does get right constantly, with their colour shades always being on trend and their 'base' shades (red, yellow, green, blue) all being very pigmented and intense colourings.

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Overall my visit to the store was lovely, the manicurist that did my nails was super chatty and bubbly and I would definitely go to visit her again in particular, she made me feel very much at ease and enjoy myself, and she did a truly fantastic job with such a difficult client (wanting the wave sideways!!). She also recommended their cuticle oil pen which I love, and am going to have to head back there to buy as it was a great product. I don't rate their magnetic polish above anyone elses, I saw the same results as the cheaper ones, but I would like to see the gold in action. Opinion about Nails Inc still divided as their polishes are so hit and miss on me, sometimes they chip like mad and other times they stay for days. I don't understand the inconsistency and for that reason it's still hard for me to formulate a true verdict! I've got lots more polishes to try though so hopefully I can come to a concise decision! I still lust over quite a few of the shades, and still need them in my life! It's definitely still a brand I will keep on purchasing from, and yes the magnetic polish does work exceptionally well, so if you prefer Nails Inc then you wont mind spending the £13 but personally I just can't justify it.

What do you think of Nails Inc? Have you tried magnetic polish and if so which brand do you prefer? Do you own much Nails Inc? Does anyone feel the same way about me with it chipping sometimes and others not so much at all? Let me know! Interested about this one a lot.
Love, Zozo 
x


Disclaimer: The Nails Inc event was a PR event for bloggers.

20 comments:

  1. Its a unique look and up close like you've shown, its quite lovely but far away it just looks like a bruise on a nail. Im not sure what I think yet, maybe I need to try it myself to see the results. Maybe its like Crackle, takes a bit of getting used to.

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  2. Nails Inc are the same for me - sometimes the formula is great,sometimes it's gloopy and a pain to work with, sometimes it lasts forever (like the one I'm wearing now - been on 2 days and done lots of cleaning and baking and it's still perfect) and sometimes it chips and gets tipwear within hours! To be honest, I've not bought much Nails Inc, a lot of the polishes I have from them were freebies, but I've bought a few now - including the gold and purple magnetics. BUT I didn't pay full price for them - only £7 each. I think they had formula problems with the gold as I read on a few American nail blogs that they were taken off the shelves at the Nails Inc stockist over there, I've swatched it on a nail wheel though and it's gorgeous!
    I've got a FashionistA magnetic, and a couple of Boots17 ones and they are all exactly the same - the bottles, the brushes, the magnetic caps, everything apart from the labels are identical, so I really don't think the Nails Inc one is worth the £13 price tag when the Boots and FashionistA ones are £6!
    I hope someone brings out different magnet shapes soon :) I love the effect, I think it's really classy and elegant, especially with the waves the other way around like you had it :)
    Phew, long post HAHA! Magnetic polish is my new obsession lol
    Hx

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  3. Lovely lovely post beautiful pictures and a nice and honest review. I am yet to try the magnet nails- im still going wild with glitter!

    Liz
    http://aspirationsofglam.blogspot.com/
    xxx

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  4. For nails inc i love the colour but find that they work better on gel and acyrlics opposed to my natural nails. That said the range of colour is fantastic and they do a pretty sexy plum shade. The magnetic poloshes look like something I'll try - though probarly with a cheaper brand, opting for some jewel tones. That purple though is beautiful on you, but good god I have a penchant for gold polish, can't beleive they wouldn't let you try! xx

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  5. Can't wait to check them out. :) hannahmul.blogspot.com xoxo

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  6. absolutely love nails inc! found that the magnetic polish seemed to chip quite easily though.

    http://zozeze.blogspot.com/
    xo

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  7. So dying to get my hands on these!.
    -x

    http://makeupmeow.blogspot.com

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  8. I've yet to try a magnetised polish but if the Nails Inc ones are practically the same as those that are half the price, I'll probably stick to the cheaper versions. I've seen lots of images of the polishes and wondered if the waves are the only patterns you can create with them?

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  9. Im not 100% convinced about the magnetic nail polishes...not sure if I like the look? Maybe it will grow on me. xxx

    http://insidemenu.blogspot.com

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  10. i think they are very hit and miss too. i love the polishes all lined up although the buckets at the top made me crazy to look at... :D

    www.missmathful.blogspot.com

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  11. I've always found Nails Inc to be really good - although saying that my black has gone very gloopy and sticky so doesn't apply well at all now.
    I definitely prefer how you had the waves done sideways though :)

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  12. Love Nails Inc, and this street inspired the name of my blog :)

    www.southmoltonststyle.com xxx

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  13. Nails inc are so over priced, I love their colours, the packaging, even down to the shade names and a few have been okay, but then a few others hav really ruined my nails :/

    http://lucyywrites01.blogspot.com
    Lucy xx

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  14. wow love the effect on that nail polish :)

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  15. I own a couple of Nails Inc polishes - all freebies though from Glamour mag or a Boots promotion. The colours I've used apply really nice and I love their choice of colours. What puts me off is the price as I'd personally buy a cheaper polish and have to reapply more than spend £13 on one colour.

    I've not tried any magnetic polishes yet - very odd they wouldn't let you try the gold one!!

    That wall of polishes is gorgeous!!!!

    x

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  16. Wow, your nails look fab! xx

    http://www.thelondoner.me/

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  17. Great post. :) I can't wait to try magnetic nail polish, it looks really fun.

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  18. love this post, and it looks fab. i would be in nail polish heaven here xx

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  19. I've never seen a ''magnetic'' polish before, must look into this!

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  20. I don't like magnetic nor crackle polishes. Guess I'm too boring, cause I'd wear cremes and sparkly cremes (ie Clifford Street).

    I have A LOT of Nails Inc, plus OPI, China Glaze, Zoya, Nubar, Models Own, etc. I always find NI to be superior in formula. Most of the times I get perfect coverage in only one coat (I always do at least two anyway) and great wear. What I wonder then is if you're wearing base and top coat with your polish. If you're not, your polish will be prompt to chip no matter what brand you're wearing. Wearing top coat (and re applying it every two days or so) will act as a shield. The top coat will be the first thing to chip, and not the polish.

    Wearing TC has saved me a lot of chipped polish, so I definetely recommend it. You might even get more than a week wear if you re apply top coat every now and then.

    Let me know, please! Cause as I said, I get vvery good wear out of NI products :)

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