About a month ago now I headed off to South Molton Street to the flagship Nails Inc store for an evening with Nails Inc - mostly to learn about their magnetic polish but also to discover the store and all the shades available from Nails Inc. I know there are a lot of magnet nail styles around at the moment - I know of Nails Inc, FashionistA, 17 and Filthy Gorgeous - and I genuinely don't think the Nails Inc one is any different at all, with the same wave magnet and the same shades as a lot of other brands that are cheaper, so personally I wouldn't really buy this, and just because you can buy the same thing from Superdrug brands such as FashionistA for just £6 I wouldn't really recommend you spending £13 on it either. Why spend double? But they have a gold one, which I haven't seen from any other brand so that one may be worth the purchase and to be honest with you was the one I was by far the most interested in. When given the option of having a manicure at Nails Inc, I instantly plumped for the gold but was told straight away I wasn't allowed the gold shade, only the purple or silver. Which I found odd, their reasoning being that they had no 'samples' of the gold in store, but I had a snoop around and found them on the shelf having already been sampled and ready for manicures... So i'm a bit baffled by all that. Also no one that left the event was given the gold shade to take away and play with. :/. Anyway, having already tried the FashionistA polish a month earlier I plumped for the exact same shade that I already have, the purple.
^ lots of testers. has anyone tried the gold?
It's very pretty. I can't really explain much else because it's already been talked about a million times. The magnet is the same, it has the little edge where you balance it on your finger and that creates the wave. The one thing that was nice about this event was being able to have someone else do the manicure for me! Because I knew about it all already and wanted to try something different, I asked her to do the wave sideways - contrary to the way the wave is meant to sit. I really like it like this! What do you think?
The rest of the launch was really nice, I got a chance to nose around at all of the shades they own and get a real indepth look at the brand and the branding. They have a lot of gift sets at the moment what with the lead up to Christmas 'n all that. One that particularly caught my eye was The Show Stoppers, which retails at just £15 for five little miniature bottles of Nails Inc in the best Christmas party shades. I really liked this and thought it would make a lovely gift.
Some things that also please me in life include alphabetisation and also colorisation, so I was very aesthetically pleased to see a 'wall of nails' all ordered by colour. Oh the joy! One thing about Nails Inc polishes is that they do look absolutely gorgeous, especially when lined up on a large scale like this! Jen and I loved looking at it for a prolonged period of time, picking out ones we liked and 'ooh-ing' and 'ahh-ing' over the beautiful shades. Colours are a big thing that Nails Inc does get right constantly, with their colour shades always being on trend and their 'base' shades (red, yellow, green, blue) all being very pigmented and intense colourings.
Overall my visit to the store was lovely, the manicurist that did my nails was super chatty and bubbly and I would definitely go to visit her again in particular, she made me feel very much at ease and enjoy myself, and she did a truly fantastic job with such a difficult client (wanting the wave sideways!!). She also recommended their cuticle oil pen which I love, and am going to have to head back there to buy as it was a great product. I don't rate their magnetic polish above anyone elses, I saw the same results as the cheaper ones, but I would like to see the gold in action. Opinion about Nails Inc still divided as their polishes are so hit and miss on me, sometimes they chip like mad and other times they stay for days. I don't understand the inconsistency and for that reason it's still hard for me to formulate a true verdict! I've got lots more polishes to try though so hopefully I can come to a concise decision! I still lust over quite a few of the shades, and still need them in my life! It's definitely still a brand I will keep on purchasing from, and yes the magnetic polish does work exceptionally well, so if you prefer Nails Inc then you wont mind spending the £13 but personally I just can't justify it.
What do you think of Nails Inc? Have you tried magnetic polish and if so which brand do you prefer? Do you own much Nails Inc? Does anyone feel the same way about me with it chipping sometimes and others not so much at all? Let me know! Interested about this one a lot.
Disclaimer: The Nails Inc event was a PR event for bloggers.