first look: opening of forever 21 london oxford street store

Thursday, July 28, 2011
So I braved the crowds and headed down to Forever 21 as it launched in London yesterday and took some covert pictures on my iPhone for you all so you could get a feel and overview of the store! The layout is gorgeous, it spreads over three floors encompassing all from accessories to shoes to mens and to fashion obviously. Everything has a sorta Urban Outfitters highstreet-does-boutique vibe about it and the way the merchandising within the store is done is fab! I'll let you have a gander...








Everything is really reasonably priced, some stuff was as little as £2 and the most expensive thing I saw was about £45. The shoes are around £15-£20, jewellery ranges from £2-£7 and clothes are anything from basic tees for £4 to fashion items for a bit more. It has this really preppy American high school vibe about it, especially in the denim section but there are a lot of gorgeous on trend skirts, playsuits and floral numbers that are quite British really. The store was very busy so I couldn't shop around much (i did queue for 20 minutes for a £5 clock necklace!) but i'm sure you'll be seeing more from Forever 21 on my blog soon as I was so excited by the whole thing! H&M is my favourite high street retailer and it's amazing that Forever 21 is similar priced but with a new American range of clothing!

What do you think of Forever 21? Did you visit the store on it's opening? Will you be stopping by on trips to London if you're from elsewhere in the UK?
Love, Zozo xxx

17 comments:

  1. I've always oggled at their online store, and I cant wait till my next London trip to check out the store. I think they look great, sales are mega cheap online and prices seem to be around h&m prices which I find reasonable.

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  2. I'm planning a trip up to London in the news few weeks so I can't wait to go to Forever 21! Do you know where abouts it is on Oxford Street? xxx

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  3. i cant wait to visit it tomorrow! i fell in love with forever21 when i went to the states and philippines!. :)

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  4. @Lisa i've definitely done some imaginary shopping on their online store before! it is very similar to h&m prices yeah.

    @megan it's near bond st tube, over the road. Just before selfridges. :)

    @cotton2 let me know if you buy anything! be warned though...crowds might be heavy!
    xx

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  5. Yay, glad you guys have F21 now! Well, doesn't England have two of them now? :) Time for us to get Primark then, haha. xoxo

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  6. @laura xo yeah theres one in birmingham bullring too. seems only fair right! i am confident primark will be in the usa (i presume thats where you live) soon!!

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  7. I can't wait to visit this shop! I've only been to the one they opened in Barcelona a few weeks ago and I loved it! I think I tried on eighteen or ninteen tops! Haha :P I'm guessing this one will be more crowded, though, as it's in Oxford Street, but I can't wait anyways! xx

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  8. I love the clothes in Forever21 but not the way they are displayed, I like workwear in one section, part wear in another and it's kinda just randomly all over the place.
    Also they seem to repeat the same item on different floors so you look around and think you're going crazy cause you've already seen the same item in a different section.

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  9. i am down in london next weekend so i reckon i will pop in and have a look :)

    www.missmathful.blogspot.com

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  10. I really hope they start opening more stores throughout the UK, the London store looks great :)

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  11. oh my gosh i can't wait to go there, the stuff looks really good and the prices are great

    http://www.woodenheartbeat.blogspot.com/

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  12. I hope i get a chance to go to this store one day!!!!! It looks so good


    http://beautiful-x-dreams.blogspot.com/

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  13. Had the misfortune of going after work, IE rush hour and that apparently applied to stores as well as tubes. Could hardly move and queues were ridiculous so didn't buy. Have planned a trip back tomorrow morning!

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  14. I was so excited when I was walking down Oxford Street on Wednesday during my 4 day trip to London to see a million girls walking with bright pink bags saying FOREVER 21!! And got even more excited when I found it and realised it was the opening. Was too busy to check everything out properly but it was amazing! Queued for about half an hour for a top that I spotted. Gutted that I was going back to Scotland the next day so I couldn't revisit :( they need to open a store up here! :)

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  15. I went today, and was a little dissapointed. I bought two necklaces and a top which I really love on me - I think I was just put off because it was jam-packed... So will give it a go in a few weeks when the hype has died down a little. When I blog about my purchases I will link to your post here as you have some sneaky pics!

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  16. I hope they open more shops around the UK soon! Looks like a fab place to shop and so reasonably priced too!

    Good job on those covert pics lol

    Sam

    xoxo

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  17. I love forever 21 in Birmingham it's so big! xx

    http://princesspancake.blogspot.com/

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