Disclaimer: Although Gap products are mentioned and featured in this post I have not been paid by Gap to write this article and will not be receiving any payment for the publishing of this article. I was not given any of the clothing for free to write about and neither were any of my colleagues. I am a current trained Personal Stylist and employee of Gap UK and rather than selling the brand to you I am offering you an alternative look at the current trends as well as offering some of my hints and tricks picked up through styling training. Please do not feel I am pushing any form of marketing upon you - the reader - but explaining through the ideas for Spring/Summer 2010. Everything you read in this article are my own words from experience and are not in any way affiliated with the brand of Gap UK.
So a huge part of the Spring/Summer 2010 collection is focused on clashing denim with denim - I know, how 80s, right? (Although don't rush for the perm just yet, ladies) We've already seen the runway preview of Dolce and Gabbana's denim on denim look for SS10 and it's an eclectic mix of denim shirts/denim jeans or denim dresses with lace all romantically paired together with suede or leather boots. Not only are D&G showing us all that the 80s is very much well and truly alive as are Stella McCartney, Chloe and Ralph Lauren just to name a few. I spent some time last weekend in Topshop Oxford Street familarizing myself with the Topshop trends for SS10 and their take on denim for LFW and seriously, get embracing your denim because it is so on trend right now!
Now you're probably having the same reaction as me. Well this is all well and good on a 5 foot 9, 6 stone hottie on a catwalk, but how am I, really, going to make this awful decision of decking myself out in denim head to toe work on a walk to ASDA on a Monday afternoon? In fact I just dismissed the idea completely, thinking it was truly not for me, having horrible nightmares of that Britney and Justin fiasco from around 10 years ago. So you can imagine my annoyance around three weeks ago when well over 150 boxes of brand new shipment came into our store, and what was it filled with? Oh yes ladies and gentlemen, denim. Even my manager couldn't come around to the idea. But, honestly, try this stuff on and oh yes, there is a look for everyone and believe it or not, everyone in my store is now absolutely smitten with the look. Even you lovely men out there can rock this trend!
So here is The London Lipglosses' foolproof guide to making denim on denim work on everybody:
Pick a style of jean that suits you. Okay I know that's fairly self explanatory, but choosing denim is hard! It's sometimes easier in your mind to go along with the latest trend but there are always a pair of denim jeans out there that will suit you (I promise!), and regardless of what's "in" fashion you want a pair that are comfortable and seriously long lasting because denim is expensive. Save your money and pick the best pair for you. So here are a few of my tips and tricks:
If you have larger hips pick a pair with a great flare, this will even you out and give you a gorgeous shape.
If you are curvy pick a pair with a bit of stretch in or softer denim, this will show off your curves exactly how you want them to (and be much more comfortable!).
If you are conscious about a larger bum always pick a pair with back pockets. This minimizes the attention drawn to your bum and gives your bum the justice it deserves!
If you are thin with narrow hips but a full rounded bum pick a pair of low rise denims - these are going to sit on the widest part of your hips and bring more shape to your legs as well as showing off your bum - not too low though otherwise your pants may be visible when you sit down!
If you are thin with narrow hips and a flatter bum pick a pair that are shaped higher at the back and lower at the front - this is dead easy to spot, just hold the denim up and look at the waist cut. If you pick a particularly low rise denim this will only make your bum look washed out and flatter.
There's a reason that the old school Levi's three-pocket look is still around-it looks good. If you're conscious about a thicker thigh midsection, pockets do a great job of concealing any worries and creating the illusion of a longer leg as well as detailing right at the top of the denim.
A couple of other tips to remember are that dark denim looks good on everybody. If you're looking for a longer leg illusion - dark denim. If you're looking for a slimmer look - dark denim. Not only that but 9 times out of 10 it goes with whats in your wardrobe. Versatility!
Ideally denim should contain 2% spandex so as not to over stretch. This is why if you stick your denim in the wash and put them on afterwards they feel a tiny bit smaller - it's simply the spandex content doing it's job, expanding and shrinking with temperature. One walk up your stairs or out with the dog and they'll be back the same as they were pre-wash.
Remember not all denim companies cut their denim the same, what you are in one store you will be different in another. Because of the dye content in darker denim you may need to go up a size. Look in the label in the store - if the denim has more than 2% spandex you will need to go down a size, they are stretchy!
One last tip : always wash your jeans inside out to retain the colour. :)
Don't go all out. So the key to making denim on denim work is picking the right mix of denims. A jacket, shirt and jeans is not going to work on everybody or be something everybody feels comfortable in. If you're wearing a denim shirt, pick a similar matching colour jeans for a jumpsuit look or pick a different colour jeans for a more wearable look. If you are wearing a denim dress team with a leather jacket - a denim dress and jacket will be all too much.
It's all about the clothing. Ditch denim accessories: Whatever you do do not pick a denim bag with this denim on denim look. The trendiest look for younger fashionistas is the black studded leather look. If you are older team your denims with brown leather bags and belts. This is much classier and honestly...i'm not sure about denim bags anyway!
So here is my take on the denim on denim look and some of my colleagues hot picks!